Global Social Media Manager (m/f/d) Job Details | BASF SE

WELCOME TO BASF

We are BASF in agriculture and everything we do, we do for the love of farming. Connecting seeds and traits, crop protection products, digital tools and sustainability approaches, to help deliver the best possible outcomes for farmers, growers and our other stakeholders along the value chain. We do everything in our power to build a sustainable future for agriculture by connecting innovation, customers and society. #ForTheLoveOfFarming #TheBiggestJobOnEarth

Take a look at our Agricultural Solutions vision & mission!

WHAT YOU CAN EXPECT

We will soon be establishing a separate company within our Agricultural Solutions division. In the meantime, you will be employed on a fixed-term basis by BASF Jobmarkt GmbH, with a binding commitment to fixed-term employment in the new company.

In our unit Global Online Communications Agricultural Solutions, we are responsible for content and channel management across social media and websites, as well as for the use of Generated Artificial Intelligence in communications. As part of your role as Social Media Specialist, you will manage our major global social media channels (LinkedIn, Instagram. Facebook and YouTube).

• In your new role, you develop and implement a global social media strategy for a publicly listed company in close collaboration with relevant internal stakeholders and expert teams.

• You manage and further develop global social media channels such as LinkedIn, Instagram, Facebook and X, including the planning and execution of paid campaigns such as Thought Leader Ads.

• Additionally, you plan and create strategic content for global social media channels in close collaboration with internal experts, ensuring alignment with the communication requirements of a publicly listed company.

• You develop new social media series and formats based on current trends and continuously evolve existing formats such as “People in Ag”, LinkedIn Live, “Follow a Farmer” and event coverage for trade fairs and PGA events.

• Furthermore, you monitor capital market related social media coverage, manage responses to inquiries and conduct social listening to track public sentiment, identify reputational risks and uncover positioning opportunities.

• Not least, you measure and analyze relevant KPIs to ensure the effectiveness of the social media strategy, further develop channels for key external stakeholders and oversee quality and cost control of internal and external service providers.

WHAT YOU OFFER

• university degree in marketing, communications, digital media or comparable field

• several years of professional experience in social media, online communication or corporate communications

• expert knowledge in online communication and text and media production

• strong expertise in communication and PR as well as communication strategy and planning

• solid experience in project management and digital tools such as web-based applications, IT systems and PowerPoint

• advanced English and good German language skills

WHAT WE OFFER

• Attractive salary in accordance with the collective agreement for the chemical industry plus collectively agreed allowances and shift bonuses, annual performance according to collective agreements and holiday pay Tariff future amount

• Company-financed supplementary long-term care insurance

• Fitness and health studio, medical center with numerous offers for your health

• Inspiring networks for the development and implementation of own ideas

• Deutschlandticket as a discounted job ticket, availability of e-charging stations for private vehicles

HOW TO REACH US

• Lea Sophie Guenther (Talent Acquisition), lea-sophie.guenther@basf.com, Tel.:+49 30 2005-56150 will be happy to answer your questions for this position. You are also welcome to book an online appointment (technical questions cannot be answered in this meeting).

• You can also reach our recruiting team here

• First information about our application process can be found here

ABOUT US

Chemistry for a sustainable future - that’s what BASF stands for. As a Group company based in Ludwigshafen, BASF Jobmarkt GmbH makes an important contribution to this mission. Our focus is on temporary staffing and our apprenticeship network. The temporary staffing division handles the recruitment and placement of personnel to provide temporary support to the BASF Group. The goal is to meet short-term staffing needs and offer training programs. In this way, we create opportunities, promote flexibility, and strengthen the location in the long term. Learn more about BASF Jobmarkt GmbH here.

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Become a part of our winning formula for success and develop the future with us - in a global team that embraces inclusion and equal opportunities irrespective of gender, age, origin, sexual orientation, disability or belief.